Cheap Do-It-Yourself Websites Where You Do Not Have To Code Make Money Online With a Zen-Cart Online Store, 2 Decisions For Zen-Cart Website Design – DIY Or Pro

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Make Money Online With a Zen-Cart Online Store, 2 Decisions For Zen-Cart Website Design – DIY Or Pro

Website design for zen-cart will be one of the first issues you tackle for your online store. You want your store to be attractive to visitors so they stay on your site longer and make a purchase or two. Your zen cart website design is an important part of your success.

With so many editors and free tutorials available today, almost anyone can create a website in little or no time. However, there are many factors in the success of an online store that go beyond simply being able to do a website on your own. Zen-cart out-of-the-box does not provide a distinctive design for your store.

Here are components of website design and development you need for online success. Some of the items below involve working with the underlying code:

search engine optimization (SEO)

One of the best free ways to get website traffic is when someone finds you doing a search on Google, Yahoo, MSN or one of the other search engines. Your site will need to be optimized if you are going to show up in search results for your desired keywords or keyword phrases. Another way to say it is that if your website is not optimized for search engines, few people will find you when they search for the products or services offered on your website.

Copywriting

Writing for the web is not the same as writing for a report, an article or the newspaper. Copywriting to sell products online is highly specialized. Also keep in mind that if you just use the product description provided by the manufacturer, your website will have the same information as everyone else: nothing distinctive.

Overall design, page layout, product display and placement

Simply posting your product on a website will not lead to a sale. Page layout, product display and the overall design all contribute to making the sale. Even the simplest things, like the color of the “add to cart” button—or where you place it on the page—can make a difference in your sales. In fact, the question of whether to call it “add to cart” or something else and call it “add to basket” or another variation can make a difference.

Many make the mistake of believing that you can simply copy what you see others doing. That’s why you see so many websites that look alike. However, you have no way of knowing if they are making the kind of profit you hope to make from your website. Keep in mind that your website will need to be designed to attract and meet the needs of YOUR target market, not someone else’s market.

Conversion Tactics

Although it seems that all online stores basically work the same, to an experienced eye there are differences that can improve – or hinder – the sales process. There are many aspects to converting visitors to buyers, and how a zen-cart store is set up, as well as how your products are presented, can make a huge difference in your conversion rates. Of course, these are not the only things that affect conversion rates; if you attract the wrong visitor to your site just to get traffic, you won’t have good conversion rates either.

Abandoned shopping carts (where the website visitor places items in their shopping cart but is unable to complete the purchase) are common and know how to set your website to 1). reduce the number of abandoned shopping carts; and 2). retrieving sales from those abandoned carts can be critical to your store’s success.

As you can see, all the items mentioned above are design factors. In the early days of the Internet, these were no problems. Heck, a few people even tried to buy something online and found a store with something for sale that was such a novelty that the few people who were looking ran over and bought it. Unfortunately, those days are over.

Review the information shared in this article, do your research, and then decide how best to spend your time. As if investing in professional website design is a small price to pay for the online success you desire.

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