How To Tell If The Facebook.Code.Is From A Legit Source Innovations in Speaking Directly to the Wine Lover

You are searching about How To Tell If The Facebook.Code.Is From A Legit Source, today we will share with you article about How To Tell If The Facebook.Code.Is From A Legit Source was compiled and edited by our team from many sources on the internet. Hope this article on the topic How To Tell If The Facebook.Code.Is From A Legit Source is useful to you.

Innovations in Speaking Directly to the Wine Lover

Creativity is not innovation and vice versa. Creativity, according to KeyDecisions.com, is recognized when fresh ideas and innovations are about the implementation of creative progress. The thought is, being creative has no baseline risk (in most endeavors) and innovations have measurable risks; innovation is about better and smarter. Perhaps the wine industry can look to creativity for innovative ideas.

Near Field Communications (NFC) and QR Codes should offer the wine industry an innovative way to communicate with and not only with consumers. Take the opportunity to improve loyalty, awareness, affinity with the wine organization and provide striking facts about their wines. With a small QR code on labels and packaging, a message can be delivered directly to a consumer’s smartphone. These technologies have been around for decades, but continue to evolve with innovative applications.

There is always a need to improve marketing approaches to deliver relevant product messages. Direct-to-consumer messaging using these technologies allows customized messages in a timely, relevant and cost-effective format. Another benefit is that these tools allow wineries to gather valuable demographic and marketing information at little additional cost.

NFCs and QR Codes allow the wine, beer and spirits industry a way to be innovative in getting their story to the consumer. For example, perhaps audio, messages and videos from a website would deliver a memorable message.

In a recent article by Sarah Grayhill, “Experts note that shoppers are looking for flavorful offerings in all alcohol beverage categories, indicating growth. Premium-priced wine will use alternative packaging options, with more varieties available in non-bottled form. And finally , brands can benefit from implementing digital purchase options…” If consumers want to see and understand “tasty offers,” then it stands to reason that that message, whether new or current, needs to be delivered innovatively.

What Grayhill says, the fields are full of opportunities for new approaches in innovative selling of new and established products in the alcoholic beverage industry

Rob McMillan-Executive Vice President, Silicon Valley Bank says: “The key to future success for American wineries will be in cracking the millennial code to understand evolving consumer profiles. Today there are winners and losers in the wine business . The winners are those with solid management teams who are ready to develop their sales and marketing strategies, quickly execute on a plan, then evaluate success or failure to continuously improve.” The last sentence points to all the possibilities of this technology.

These formats are a creative, innovative, targeted and concise method of delivering a winery’s message to customers at a point where they want information. An additional benefit to providing information to the consumer are labeling restrictions that are resolved. With 257 million smartphone users in the US, it can be assumed that NFC and QR Code capabilities are everywhere.

An NFC or QR code is a way to extend timely product information delivered directly to the consumer in an engaging way – audio, video, text message and website. Even the message can be instantly updated by a winery. These can be highly targeted to specific markets and demographics. Finally, the message can be friendlier than a label.

Using these programs is not just about getting information to consumers. There is a huge amount of marketing information available to the wine retailer once an NFC or QR code is deployed. The back end of this technology provides a wealth of information through data retrieval applications.

Face-to-face sales are probably the most effective because it’s hard to beat a tasting room environment for selling wines. But Near Field or code-in-the-box technologies may be the next best. Here is a great opportunity to overcome objections and close the sale.

NFC and the QR Code allow the wine industry to get to the consumer if the consumer wants information. These two technologies can deliver most any brand message in most any format directly, to the consumer and at the consumer’s request. What other vehicle can deliver a request for more information directly to the consumer at minimal cost?

Today, the consumer can buy groceries from a smartphone and get a product ingredient list, nutritional information, price comparisons and recipes in seconds, using NFC and QR codes. Some in the beer industry have used QR Code and NFC tags to talk to the consumer with vehicles or beverage coasters on-premise. Almost all smartphones today have the ability to access this technology.

The cost to experiment with these technologies can be very affordable. Anyone can go online and create their own QR code. Because NFC involves a “tag” and programming of the tag, there are some limitations to experimentation.

Sneh Choudhary VP-Beaconstac Technologies has a lot of experience in planning and launching NFC and QR Code. She says, “since NFC and QR Codes serve the same purpose, start with QR Codes given the level of awareness among customers.” NFC tags require prior third-party involvement. “No matter the starting point, both approaches can provide the same results for comprehensive solutions”

A quick list of some FAQs can start innovative thinking:

Can content viewed on a website be delivered immediately to a smartphone? Yes, a product image, description and information about the winery / winemaker / pairing suggestions can all be available instantly. These are some of the advantages of using a QR code and NFC tags on products.

How can a winery track metrics like views, conversions or even geographic locations?

A fully integrated program can be deployed seamlessly with Google Analytics. Using GPS data, a winery could understand where an NFC/QR code was scanned. With an extensive integration effort, various winery campaigns can indicate which campaigns and products are selling.

Would it be possible to encourage a visitor via QR Code or NFC tag to subscribe to a wine newsletter?

Yes. For example, today when you check road conditions on your smartphone, you use an API and that is the exact method used to facilitate the interaction of customers with a winery.

What will this initial effort cost?

This topic is like someone walking into a winery and asking what a bottle of wine costs. In the case of deploying a QR code or NFC approach, here are some guidelines:

  • For an NFC launch, you can expect to spend $49 per month plus the cost of NFC tags placed somewhere on the bottle. Additionally, there are upfront integration fees. Tags can cost $0.25 each or more.

  • If you use​​​​QR codes, a program can be launched for $15 per month. There may be some integration fees, depending on backend requirements. Integration costs are a function of exactly how detailed information a winery needs.

  • With help, a program with both formats can be set in motion in 30 minutes or less.

  • Choosing a platform will automatically adjust server maintenance and setup needs. Most back-end costs can be controlled for a start-up.

Possibility to consider the use of NFC or QR Codes.

  • NFC tags or QR codes for marketing can provide a URL that can contain any type of content – video, audio, contact card, or most anything on a website. Each format can save a message on a smartphone, call a number, send a predefined message or text, recipes or wine pairing information.

What is the durability of NFC and QR code formats?

  • Both are very reliable relative to reading. Even with printed QR codes, reliable reading of the code is good, even at a resolution of 50%. QR Codes are printed on pressed paper fiber coasters with 100% reliable readings of the printed code.

  • Some think that QR codes do not compliment the label. But new QR Code developments can make the QR Code image color compatible, less invasive and will attract the attention of consumers to the technology.

If a campaign is launched with QR codes, can that format also accommodate real-time changes like NFC?

  • QR codes can be dynamic allowing for quick changes in what the consumer sees. This allows for on-demand changes to accommodate new campaigns. Today, dynamic programming and design of the API can allow product changes in things like text/image, pricing, inventory availability, etc.

Both approaches are economical and can deliver an abundance of tailored messages to the consumer. Even the large QR code box seen in the past is now giving way to creative designs and can be very small.

Explore the options and innovate with the creativity already on the market!

Cheers!

Video about How To Tell If The Facebook.Code.Is From A Legit Source

You can see more content about How To Tell If The Facebook.Code.Is From A Legit Source on our youtube channel: Click Here

Question about How To Tell If The Facebook.Code.Is From A Legit Source

If you have any questions about How To Tell If The Facebook.Code.Is From A Legit Source, please let us know, all your questions or suggestions will help us improve in the following articles!

The article How To Tell If The Facebook.Code.Is From A Legit Source was compiled by me and my team from many sources. If you find the article How To Tell If The Facebook.Code.Is From A Legit Source helpful to you, please support the team Like or Share!

Rate Articles How To Tell If The Facebook.Code.Is From A Legit Source

Rate: 4-5 stars
Ratings: 8385
Views: 43477043

Search keywords How To Tell If The Facebook.Code.Is From A Legit Source

How To Tell If The Facebook.Code.Is From A Legit Source
way How To Tell If The Facebook.Code.Is From A Legit Source
tutorial How To Tell If The Facebook.Code.Is From A Legit Source
How To Tell If The Facebook.Code.Is From A Legit Source free
#Innovations #Speaking #Wine #Lover

Source: https://ezinearticles.com/?Innovations-in-Speaking-Directly-to-the-Wine-Lover&id=10277224

Related Posts

default-image-feature

How To Tell If The Facebook.Code.Is From A Legit Source The Forces That Shape Us In Reality

You are searching about How To Tell If The Facebook.Code.Is From A Legit Source, today we will share with you article about How To Tell If The…

default-image-feature

How To Tell If The Facebook.Code.Is From A Legit Source Protect Your ClickBank Download Page

You are searching about How To Tell If The Facebook.Code.Is From A Legit Source, today we will share with you article about How To Tell If The…

default-image-feature

How To Tell If The Facebook.Code.Is From A Legit Source Dress Code for a Limo Chauffeur

You are searching about How To Tell If The Facebook.Code.Is From A Legit Source, today we will share with you article about How To Tell If The…

default-image-feature

How To Tell If The Facebook.Code.Is From A Legit Source Excel for Valentine’s Day – How to Tell Your True Love What You Think Using Excel Macros

You are searching about How To Tell If The Facebook.Code.Is From A Legit Source, today we will share with you article about How To Tell If The…

default-image-feature

How To Tell If The Facebook.Code.Is From A Legit Source Chinese Astrology – Discover Your Future

You are searching about How To Tell If The Facebook.Code.Is From A Legit Source, today we will share with you article about How To Tell If The…

default-image-feature

How To Tell If The Facebook.Code.Is From A Legit Source iOS Localisation: Fixing the Last-Mile Problem

You are searching about How To Tell If The Facebook.Code.Is From A Legit Source, today we will share with you article about How To Tell If The…