What Describes A Unique Focus Of An Integrity-Based Ethics Code Pakistani Media Organizations Are Unable to Formulate a Self-Disciplined Code of Ethics

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Pakistani Media Organizations Are Unable to Formulate a Self-Disciplined Code of Ethics

From black and white to full color, from audio to video, from mini to nano, from wired to wireless, and from newspapers to news channels and social media, there is a tremendous change in the means of deliverance. Communication through technology was one of the most popular discoveries of artificial intelligence in the 20th century, which is now further developed and modified through the restoration of structural development, technological development and industrial development in the 21st century.

Pakistan, a developing country, is a democratic nation where freedom of speech is considered a human right under Article 19 of the constitution. Freedom of speech does not mean the backlash of a view or opinion, but the presentation of explanation and thoughts. In addition to this right to speak, the media, especially new organizations that include social media hubs, new channels, e-mails, web links, etc., serve as a major source of attention, speeches, opinions, and explanations. . The film industry, Lollywood and drama stations are also an important part of the media organizations.

There are currently more than twenty five news channels operating in Pakistan. Moreover, around thirty newspapers are delivered in several areas of Pakistan. As for newspapers, many have sub-editions for the language or dialect spoken in that region and current affairs in the area. Social media accounts with news alerts, breaking news, current events, etc. are also dealt with. Many television channels also show drama series. The Lollywood industry has made huge and remarkable efforts to reach new heights of success and at par with Bollywood and Hollywood in terms of design, concept, sound, video, dance, songs, dramatization, script and scenes. However, not every time a news is broadcast or a movie/drama is screened, a positive response is expected in return.

Since 2002, the media is entitled to freedom of speech in Pakistan. The media, especially news organizations, have confronted yellow journalism through display and awareness. As mentioned earlier, there are many news channels broadcasting, but no more than five of them are known and prominent. Out of many newspapers, only a few are known and distributed in their locality, but the problem arises when there is a conspicuous competition among these organizations to achieve maximum television rating points (TRP) and become the leading news channel or newspaper. Whether it is a news source or an entertainment source in terms of drama channels, movies, songs, the high standards achieved are clearly visible, but the more standardized it becomes, the more unethical and biased vision of the future is also visible.

Looking at Pakistan, i.e. the Islamic Republic of Pakistan, the name suggests that Pakistan is a country based on Islamic ideology. Democracy and the Islamic perspective must be implemented in the country. The rules, regulations, the authority system and the constitution must be in accordance with Islamic values. Quaid’s demand for Pakistan was to create a separate nation where Muslims could live their lives with ease respecting Islam and its principles. Moreover, this visibility of our identity is now missing.

Ethics in journalism

Journalism is one of the most respected professions in the entire world. Journalism is naturally associated with honesty, loyalty, responsibility and ethics. As a journalist, you have a great responsibility to provide true and accurate information to your audience, regardless of the means of communication they use. But today journalism in Pakistan has lost its faith, accuracy, seriousness and honor. Yellow journalism has contributed the most to the decline of journalistic ethics. Liberalization causes continuous downfalls for news organizations. There is no proper code of conduct to maximize the power of news and news channels in society. There are immature actions in these organizations that are not good for the journalist’s reputation and credibility. There is a competition, as mentioned earlier, in the broadcasting and projection of news. While they are arguing and busy in this competition, the media actually forgets to analyze and know the origin and source of the news. Today even news of minimal importance has spread across the country due to the fact that no importance is attached to accuracy and proper means of communication. Hence, this head-to-head competition contributes to the decline of ethics in journalism.

An appropriate framework must be created for the development of a policy supporting journalism. Facts should be presented instead of opinions and biased statements and reports. A journalist must be neutral in expressing an opinion. You should mention all the pros and cons of the news subject and provide context for the subject’s pros and cons in the hierarchy. Journalism should not appear on behalf of a representative community, society, private organization or political party. You should mainly focus on facts and figures that are clearly related to the topic. A journalist must be held accountable for his statement or report. You must not violate PEMRA rules and harm people.

Ethics in the film industry

Islam, a religion of respect, love, warmth and equality, promotes progress and prosperity through its principles and ethics. Pakistan is an Islamic state but has embraced the idea of ​​the West instead of trying to remain the rest and the best. Our religion teaches about gender equality, but does not give more dominance to women in our society. Currently, the Pakistani film industry has undergone technological advancement. Technological progress is the new measure of success in a country. However, these technological developments very clearly violate the guidelines and rules of Islam. Women are considered equal, but this does not mean that they are displayed on television in semi-dresses, bold make-up and dancing to vulgar songs by their own choice. Islam has referred to women as diamonds, and since Pakistan is an Islamic ideological state, politics should be done with religion despite changing it, and let the west take over. Taboos should refrain from being forcibly assimilated into the culture and values ​​of Pakistan.

Everyone, whether an independent candidate or a representative of a political party, is fighting for the rights of the country, but no one cares even slightly that the modernizing feeling of our country is the basic ideology, i.e. Islam along with the Holy Quran and the Sunnah. It needs to be given due attention as it is an important unethical behavior which is carried out by most of the people from elite background.

Ethics and social media

Well, social media, not only in Pakistan, is proving to be the latest major court and forum for debate. Many discussions, debates, exchanges of assertions and opinions are now considered an active part of human activity. Social networking sites such as Facebook and especially Twitter have now become a business development tool. Everyone has their own personal account of the space and the dashboard, but this does not allow the ethics of a particular person to violate the security conditions and cause harm to fellow citizens. Everyone is entitled to their opinion and should stick to it, but refrain from retorting and verbally abusing the subject. Social media is the fastest means of communication and has left news channels and newspapers behind. That’s why it’s the leading tool. However, the tool must be used in a positive way, i.e. drawing people’s attention to a specific issue, communicating with those in need, finding out about current events, and exchanging opinions.

There are many people on these social media sites who do not respect the integrity and esteem of the other person. They post things that may offend the audience and may be a source of harassment, however, they have the right to express it, but there should be a proper policy and formula to maintain the limited use of social media tools. One person posts a status and it can reach millions of people who don’t even know the source. Social media still has a long way to go, which must be taken into account immediately to empower communication tools and media organizations.

It is widely seen that in the past few years, Pakistani media organizations have lost their values, respect and erupted as genocide in a negative way. Lack of professionalism has led to such a downfall of the industry. There is a great need to develop a proper code of conduct to support and follow the Islamic ethics of the country. Any organization that does not comply with the acceptable conditions should be dealt with immediately in accordance with the code of conduct for the welfare and well-being of the country. Adequate awareness and training should be given to those associated with the media to develop a compelling personality so that professionalism is institutionalized with professional technique and only such skilled persons leading media organizations are given official status in the media. Pakistani society.

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