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Understanding Email Autoresponder and Follow-Up Messages
Did you know that using an autoresponder and follow-up messages to your subscribers can drive sales on autopilot? But before I go any further, let me explain what autoresponders are for those of you who may not be aware.
An autoresponder is a software script that automates email messages and responses. This is something you would use to send your follow-up messages to a new subscriber on your email list. Not to confuse you, these messages are often called autoresponders. An autoresponder allows you to create and manage automatic responses (messages) if that makes sense.
You can think of email autoresponders as the silent workhorses of email marketing. Basically, these are any type of automated email, or even a series of emails (your follower messages) that you write once, schedule, and automatically send out from your autoresponder (software script).
I hope it wasn’t too confusing. Let’s dive into how marketers use autoresponders to streamline their email campaigns to reduce the amount of work they have to do. For example, instead of emailing each person who signs up for your newsletter or email list, an autoresponder can simply send a welcome email with personalized follow-up messages.
Autoresponders are at the heart of email marketing. Use it to promote your business. They are also used to build relationships with potential customers, keep current customers informed and updated, offer coupons to encourage customer loyalty, and much more!
The problem is that most website visitors won’t buy something from you on their first visit. On average, it takes a visitor 6 or more times before they decide to buy from you. In order to capture their interest and ultimately make the sale, follow-up messages come into play.
When you start writing your message, you need to come up with some attractive subject lines or headlines. Subject lines are what grab your subscribers’ attention and make them feel excited to read the rest of your message. If you send a message with a boring or irrelevant subject line or subject line, chances are your subscribers won’t even open the email, let alone pay much attention to it.
A great way to get your subscribers’ attention is by personalizing it, like using their name. Most autoresponder scripts or platforms allow you to personalize your messages by inserting codes. When you send a message, the code is replaced by your subscriber’s personal data. When receiving the e-mail, the reader will see his personal data instead of the code. This is a great way to use personal data to further engage your subscribers.
The first message you send to your subscriber should be a welcome or introductory email. The welcome email is the most important as it sets the stage for showing your reader what to expect from you and the messages that follow. A welcome email is a great way to start branding yourself or your company by giving them a little background on what you do and how you can help them.
Your next email should inform your subscribers about your products and services. Make sure you explain what your products or services do and how you can benefit from them. People are more likely to be sold on the benefits versus the features of the product or service. You can then make them an offer they can’t refuse by giving them a limited-time discount if they buy now.
In the next third message, try to put more emphasis on your services and products. Tell your subscribers that they simply have to get your product or service because it’s a cut above the rest, then prove it to them with a sample or trial offer, or better yet, a buy 1 get 1 free offer. In order to get a sale, you need to compare what you are offering and what your competitors are offering. This shows potential customers that you really are the best, with the best features and the best prices.
Once you have a few satisfied customers, you start to build your credibility. You can also ask subscribers to send you feedback in follow-up messages about how you can improve their experience or how you can help them personally. If a customer has praised your products or services, you can add them to a testimonial and send them in another message later.
A great way to keep your subscribers waiting for your next email is to end your message with a teaser for your next message. For example, “Don’t forget to look out for my next email where I’ll send you something special.” This can be a flash sale, coupon or simply a free download.
Leverage your autoresponder and follow-up messages like your own personal sales force and you’ll soon be selling on autopilot. Practice weaving your company’s contact information and website information, so your subscribers can easily place an order at any time without any problems. By putting some time and thought into your follow-up messages, you’ll be turning your subscribers into customers in no time.
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