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Optimizing Your Dating Site – Get it Found on Google
So you spent months and months intensively working on PHP, CSS and HTML code to finally unveil your ultimate masterpiece: a unique dating site with the most advanced chat and dating features. Or maybe you finally got out that old credit card, bought a ready-made script, and finally figured out how to successfully upload your thing to the web. Either way, I’m sure you’ve already decided on the niche you want to fill, whether it’s a specific geographic location or a specific group or subculture. After all, creating a general and international website may seem attractive at first, but this niche is overcrowded. Besides, who wants to join a dating site where the other 16 members are scattered all over the world? However, days and weeks go by and the members you thought would flock to your new and wonderful creation just don’t come, and even your closest friends stop looking at their profiles. It’s time to get noticed on your dating site. It’s time to be found on Google.
The process of getting your website found in search engines is called SEO (Search Engine Optimization) and the search engine you should be focusing most of your efforts on is Google. Google is now the king of the hill, and if you can impress this great king, you will probably impress the other nobles (eg Yahoo, MSN, etc.). This will not be an easy task, as there are millions of other worthy subjects desperately competing for Google’s attention. Unfortunately, Google only has so much room at the head table. This is because most internet searches never go beyond the first two pages. So if you’re not in the top 20 for at least one keyword or phrase, you might as well not exist. So no matter how awesome you think your new dating site is, and no matter how much your friends say they like it, you need a significant number of members to call it a success. So unless you plan to advertise locally, which can be a good idea every now and then, your best bet is to compete for such a coveted position.
The first thing you need to do is choose your keywords and phrases. These are the words and phrases that people type into Google and eventually find your website. Unless you’ve chosen a domain name that already includes your keywords, such as datingdivorcedgrandmothers.com, you’ll need to figure out what words people are already searching for in your unique niche and create a title tag with those words. The best way to do this is to search the web for keyword tools to help you figure out what people are searching for. Opening a Google AdWords account can be a great idea, if only to use Google’s keyword tool. This shows how many times a month certain words and phrases are searched for. You’ll want to choose words and phrases that are relevant to your website and that receive a moderate amount of monthly searches. Don’t try to optimize your site for the dating keyword because the competition is simply too high. And unless you plan to spend a million dollars a year on an SEO company, as many of these sites do, you won’t stand a chance. It does its best by fighting for keywords like divorce dating or detroit dating. Even better: divorce dating in Detroit.
Once you’ve figured out what keywords you’ll be competing for, it’s time to make sure you’ve included those words in your title tags. It always amazes me how many new dating sites use your real name in the title. No one is going to search for thegreatloveboutique.com unless they’ve heard of it somewhere. Again, think about the words that people will use in their actual searches that might lead them to your site. If you’ve put these words in your title tags and tweak them a bit on every page of your site, you’ll want to make sure you’ve put them in your meta tags and spread them throughout your site’s content. your side. You can even put these keywords in alt tags for images and title tags for links. However, don’t overdo it. If you use too many of these keywords, Google will penalize you for so-called spamming. Try to keep it as natural as possible. If you don’t know how to do this, your best bet is to Google it. Without knowing how to do this, your website doesn’t stand a chance.
While you need to learn a lot more about offsite optimization (what you do with your website to get found), most of your time should be spent getting links to your website (offsite optimization). Then another website links to your website. Google sees this as a kind of vote, and the more votes you get, especially from similar sites, the higher Google pushes you up the rankings. Now here is the process I would go through. First, submit your website to as many dating directories as possible. Start with high PR (PageRank) pages and work your way down. If you don’t have a Google Toolbar that displays PageRank at the top of the screen, get one. Search for it and download one. The higher the PageRank, the more valuable the link to yours. And the more links you get, the more PageRank you get (just be warned that Google only updates PageRank on the screen every few months). Many of these libraries will ask you to link back to them. It’s called a mutual relationship, and it’s a bit of a pain in the neck. If you know how to put links in your code, do so at your best discretion. Reciprocal links can help, especially if they are from a relevant and high PR site, but they are not as valuable as a one-way link.
Once you’re done with the directories, it’s a good idea to look for other dating sites that might want to do business with you. Be warned though. Many dating sites require you to give them a link first before they will look at your site. Then you take the time to put their link on your site and never hear back from them. Even though most website owners eventually remove links to sites that never link back, these sites count on the few who don’t check. After a few weeks of trading dating sites and directories, you probably want to put your head in a loop. I am completely shocked by the dishonesty and selfishness of even the most successful dating sites. If you’re ambitious, you’ll be monitoring your backlinks (links to your site) every few months because some sites remove them so that the reciprocal link becomes a one-way link from you.
But overall, directory links, reciprocal links, and three-way links aren’t worth as much anymore. This is because Google expects websites to acquire links the natural way. This can happen when someone really likes your site and adds a link from their own relevant site. Using your keywords in the link will make that link even more valuable. However, you will eventually find that not many people do this unless a website is really impressive or the content is particularly unique or incredible. However, it’s always a good idea to try to get links from people who find your site. The best way to do this is to offer a text box that contains the link code and use the keywords as links or anchor text. You can put a nice little tag above the code asking for a link. Again, not many website owners do this for nothing, but every now and then you might be pleasantly surprised. Just don’t promise them a backlink unless you intend to consider it. Too many dating sites already practice this dishonest behavior. Then, if your link requests are strategically placed throughout your site where admiring visitors can find them, then you should probably consider advertising. Google AdWords currently offers one of the most cost-effective forms of advertising. This ad is targeted so that people looking for a specific dating site can find yours, at least until your site is ranked and found. Good luck.
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