What If My W-2 Does Not Have A Verification Code How To Optimize Google My Business Listing To (Generate Sales)

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How To Optimize Google My Business Listing To (Generate Sales)

20% of your local optimization efforts will deliver 80% of the results.

I wonder how?

Using Google My Business.

Google My Business (GMB): Free listing of business listings, reviews, posts, images, and more.

Google My Business

Most of the people he met; consider GMB just a place to display information about your business.

But this is not true!

If you haven’t used Google My Business, you’re leaving money on the table.

When used correctly, Google My Business is a powerful tool that can bring you more and more business!

How?

Here…

1) Make sure the information is complete and consistent

Don’t let the audience guess or make assumptions about you. Make sure that the information on the data sheet provides sufficient facts. Try to provide as much information as GMB asks for.

If you have just entered your NAP (name, address, phone number) on your profile and are waiting for miracles to happen, then let me tell you, this is a total waste of time.

Also,

Make sure the information you provide on your listing is EXACTLY the SAME as it appears on your website.

Inconsistencies in information negatively affect search rankings.

Google-my-business2

2) Check your profile (if you haven’t already)

This is the key to unlock all GMB features.

To verify your information, you must submit a code that will be sent to your business address.

If you expect to do business through Google My Business, it’s very important that you verify your business. Since so many fake company registrations are registered every day, the user does not want to buy from an unverified data sheet.

After verification, you should constantly monitor the inbox associated with your Google My Business listing for emails from Google. Google may revoke data verification if it determines that the account has been inactive for a significant period of time.

3) Google My Business descriptions are BACK!

My Google Company already had a description between 2015-2016. They suddenly disappeared, and since then the businesses have had no description; which caused users to adopt your products and services.

Well, the good news is…

Business Descriptions are back!

Google My Business Descriptions give you the opportunity to describe your business to your audience and explain how you’re different from your competitors.

Google My Business descriptions have a 750 character limit. This way you can get your message across to people and at the same time optimize your post using relevant keywords.

Optimizing Google My Business

4) Get more and more reviews (and respond to them)

As Neil Patel described in an article,

Good reviews = sales. More good reviews = more sales.

90% of people read reviews before buying because everyone likes a second opinion.

Ask your customers to rate your business. But collecting reviews doesn’t help. You have to recognize them.

All of them!

The positives, the negatives, the neutrals.

5) Update your opening hours and payment options

Make sure your business hours are accurate. Update your business hours for any special event. Make sure you don’t lose customers because of incorrect opening hours.

Also, update your profile for changes in payment methods.

Also Read: 7 Reasons Businesses Should Invest in SEO in 2018

6) Choose the best Google My Business category for your business

Be specific when choosing a category for your business. Consider your targeted keywords.

Be careful though. Don’t stuff your ad with keywords.

Remember to be specific. Don’t use the word ‘cosmetology’ when you run a ‘nail salon’.

7) Pictures, pictures and more pictures

The pictures speak!

According to Google, businesses with photos see 35% more clicks to their website and 42% more driving directions requests on Google Maps.

Adding photos of your business is a great way to give your customers a behind-the-scenes look at what your business is all about… AND it can go a long way in promoting your business.

People don’t want to see stock images, they want to see the real face of your business – who you are, what you do and where you are.

The most important image on your Google My Business page that gets the most visibility and the most impact is the “Profile Image”.

However, the cover image is also of prime importance as it appears front and center in the ad. You can add other images based on your business; this may include internal and external images of your business, your business’s goods and/or services, your employees or employees, or any other images that may summarize or describe your business.

8) Google My Business Videos

You can also add videos. Videos must be:

30 seconds or less

100 MB or less

720p or higher resolution

Unlike images, videos are optional. However, adding one will make it stand out from the rest of the business.

Creating a video does not require any extra equipment or video editing software. Just pick up your smartphone; take, save and share the video. This video must be made at your location. All advertisements and promotional videos will be removed.

9) Add posts to share business updates

In 2017, Google launched its “POST” feature for all businesses. This feature allows you to post updates and offers on your listing. You can advertise the latest offers, share updates about new products/services or any special events for free.

With Google Posts, you can add text, photos, gifs, and even call-to-action buttons like “Shop,” “Sign Up,” “Learn More,” “Get a Quote,” “Book,” and more.

You can only create listings after verifying your Google My Business account.

However, Google My Business listings disappear after seven days unless you set a shorter time frame. So, be mindful of time when creating your post.

Conclusion:

Google My Business presents your business information to potential customers. It gives you an opportunity to connect with your customers.

If you don’t optimize your Google My Business listing, it’s like not opening the door to the customer who knocks on your door.

This is an opportunity!

Local SEO takes time, but it can pay off big. On top of everything, it’s FREE!

If you need help with local search engine optimization or want to optimize your Google My Business listing, contact us.

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