What Is My Sim Card Pin Code.Only 2 Attempts Left Marketing and the Location Based Services (LBS) Concept

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Marketing and the Location Based Services (LBS) Concept

Returning to the business school, we learned that approx “The marketing concept” as the company’s total effort to profitably satisfy customer needs.

Location-based services are booming, and as marketers we are faced with major challenges in how to integrate these new technologies into our toolkit with wikis, blogs, social networks, podcasts, and more. together. Are you ready for new ideas like location-based advertising?

From a business perspective, I would define a “Location-based service concept” as the company’s effort to transform geolocation information into valuable and relevant data for customers in order to generate profit.

The location-based service concept, like the marketing concept, consists of 3 components

1- Get geolocation information. This can be done in many ways. The obvious way is to use the GPS device on the cellular network, IP address mapping, user input, etc. via (this will be discussed in later posts)

2- Transform this data into valuable information. Your kids pick you up at midnight; would you think the same situation if you knew they were at a friend’s house or wandering downtown? The geographic information layer suddenly completely changed the urgency of recording. What if you’re trying to find your grandma with Alzheimer’s or you want to know where your work team is at any given moment. What if instead of the pizza guy saying “…5 more minutes…” you could go online and get “Where’s my pizza”!! (No doubt it’s a good app, especially if your teenage son came home from a soccer game with his friends and they’re starving…) The number of possible applications is only limited by your imagination (and some technical limitations, of course). ..), but the idea is to create value for someone and get paid for that service.

3- Making a profit. It’s amazing how many companies/developers forget that the ultimate reason for building a business is PROFIT. Location-based services are an expensive business. Usually, your current location needs to be given to certain application servers, and most of the time this is done over mobile networks; so someone has to foot the bill. If you buy a personal location device – PLD (such as zoombak, Leipac and others) they include a mobile device, usually with a SIM card, to communicate your location – and this service is expensive.

The number of LBS applications is growing exponentially. Over the past few months, I’ve seen dozens of free location-based social networking sites spring up. The question is how many of them will be alive next year. To me, the answer is simple, only those with a solid revenue model and a clear value proposition will survive. Some bet on valid strategies based on collective user value, wikonomics “prosumers”, “freemium” services, etc. In this case, the key to success is a) making sure someone else is paying the communication costs and b) generating real aggregate value for your customers that you can capitalize on.

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