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How to Get Started With CPA Networks
What is the cost per action?
When you think about making money with a website or blog, one of the first services that comes to mind is Google AdSense. You may have already bitten the affiliate marketing bug and even joined ClickBank or Commission Junction.
Affiliate marketing is a way to make money with your website or blog. Sometimes you don’t even need a website to make money with affiliate marketing. You just send traffic to your affiliate link and if they buy something, they pay you. There are other ways to make money with the site.
Cost per action marketing is one of the other ways you can make money online. With CPA offers, you may not even have to sell for the commission. Yes, you heard that right! You may not even need to sell to make money. This is one of the reasons why CPA is gaining attention among internet marketers and bloggers.
You can only get a commission when a web visitor takes an action, such as submitting an email address or entering a zip code. It’s easier for someone to enter an email address or zip code online than it is to enter their credit card number or actually buy something.
Imagine you’re on a tech blog and come across an ad offering a gift card to a popular big-box retailer. A gift card might be what you’re looking for. The ad asks for your email address. Would you consider submitting your email address to receive a gift card?
Where can I find Cost Per Action networks?
There are many CPA networks on the internet. CPA Networks come in all flavors. Find a large list of CPA networks and view websites. Check out other internet marketers online and see what they have to say about using different networks.
How to Apply for CPA Networks?
Once you’ve identified the CPA networks you want to work with, you’ll need to prepare your application. You will need to provide some basic information about yourself and your company, if you have one.
Some general information you will need includes your contact information, your website if you have one, and how you will advertise your offers.
Prepare your application, submit it and call the CPA network. These CPA networks get a lot of applications, so if you just submit your application without calling them, it may take some time to process your file. Some CPA networks respond immediately to new affiliate applications and you may receive a response within a day or two. Others may take longer to respond to your request.
The telephone interview covers different areas. What types of offers do you want to promote (email/zip sending, biz opp, online dating)? Is your site focused on a specific area (industry – fitness, health)? This is your chance to start networking the right way. You may be upset, but it’s just a phone call. Talk to the person on the other end of the line and tell them the truth. If you are a beginner, let them know. Just explain your plan.
If you pass the phone interview, you may be approved to do business with the CPA network. Hooray!
There are CPA networks that can approve you without a phone interview. Once approved, the CPA network will provide you with login information for a website where you can find CPA offers.
The CPA network provides you with a contact person to help you process your offers. This person is called an affiliate manager or (AM).
Your affiliate manager can help if you need information from the CPA network. They know the offers coming out. They see it all behind the scenes. Partner managers can help you if you run into problems.
How to promote CPA offers?
CPA offers are a little different than what you’ve experienced with other types of affiliate marketing businesses. CPA offers may contain restrictions on the methods used to promote the offer. Some CPA offers are limited by space. So if an offer is approved in the US, it will only target US traffic. If an offer doesn’t allow banner ads, you can’t advertise with banners. If you violate the terms of this offer, you may lose your account with the CPA Network.
Promote CPA offers with video and emails
There are many ways to promote CPA offers. You can create videos and place your CPA links in the description or in the actual video. You can buy domain names and forward them to your CPA links. Some marketers have very large email lists and advertise CPA offers to that list.
Promote CPA offers with text and banner ads
There are always reliable text ads and banner ads that the network provides. If allowed, you can post them on your blogs and websites. Some marketers like to use pay-per-click and paid ads to promote CPA offers, while others use article marketing and contextual linking.
Promote CPA offers using article marketing
Are you a good writer? You can try to get targeted traffic for your offers by writing high quality articles. Leverage your SEO skills by creating articles with keyword-rich headlines that will entice people to click on your articles.
CPA offers are just another potential source of online and offline income. Learn more about CPA marketing and apply it to specific CPA networks.
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