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Link Building Successfully For Free Website Traffic
The purpose of this article is to help you with one of the most critical parts of internet marketing: generating website traffic. It describes techniques that will enable you to understand the powerful opportunities available to you through successful link building to generate free website traffic from interested visitors.
Let’s start with backlinks
These are links from other websites that point back to your website. One of the ways Google and other search engines learn to like your site is by how many other site owners find it worthwhile to link to your site.
The key is not the quantity of backlinks from other sites, but the quality of the backlinks. For quality backlinks, websites pointing to yours must be relevant. It’s all a game of relevance and essential to the success of your website and marketing efforts.
Search engines calculate the relevance of a keyword based on the percentage of related content on both ends of the link. If your content isn’t related, it won’t be considered important and your page will lose rank or be completely ignored by Google’s army of spiders.
There are various ways to achieve this balancing act and avoid SEO issues while doing it.
Rule: Stay away from Google’s “bad neighborhoods”.
Backlinks are a great way to get visitors to your site, and another good way to get noticed with the free traffic you get is reciprocal link exchanges.
Again, links should be quality links from other sites with similar content or focus to yours. Always check your link peers and avoid those that have too many pages with unrelated links and links to “bad neighborhoods”.
Google devalues or ignores a site because it keeps bad company or hangs out in the wrong neighborhood, and if your site links to it, it could be devalued, down in the rankings, or worse; bots completely ignore it.
What makes a “bad neighborhood”?
There are websites that use unorthodox methods to increase traffic. These sites should always be avoided as they will surely bring you grief.
Always avoid websites that you believe are using any tricks to trick search engines in order to improve your rankings.
A good test of content is to ask the question, “Will this help my users?” or “Is this just for search engines?”
Rule: Be alert
Do good research and be constantly vigilant to make sure you don’t come into contact with a bad neighborhood. Inbound links cannot be verified, but Google will suffer if you link to the bad guys.
There are free tools available to detect sites that are harmful to link building. Just go to you-know-who and search for “bad neighborhood” (in quotes) and you’ll find them.
There are certain industries that are notorious for bad neighborhoods. The two main offenders in this area are the pharmaceutical industry and the adult industry. Unless your business is in some aspect of these two industries, you would do well to avoid them altogether.
While inbound links are good to have, quality outbound links to other high quality or authority sites will definitely help your rankings significantly.
Note that for these outbound links to count, they must be in the subject field of your website. Consider these things when you want to get traffic and a decent Page Rank for your websites.
It is vital that you keep track of which sites are linking back to you. If all the links are outbound from your site and they don’t link back, then the sites on the other end of the outbound links will get the traffic and page rank, making you look like an insignificant site.
If you want to find more valuable resources for cross-link checking, search this term and you’ll find some great tools.
Another major contributor to internet marketing success is the content of your Backlink anchor text (what the link actually says on your site) and how you use or don’t use keywords relevant to your site.
A good example: “Click here” is completely generic and not really related to your website. However, the phrase “For a great way to make money online, visit our site” uses the keyword “make money online” in the hyperlink anchor text. Search engines love this.
To generate quality links to your website, you need to know your audience and who you want to attract. Target your audience and focus your link building efforts on sites within that audience.
If you are looking for linking opportunities, build a directory of sites with themes that complement your site. They don’t have to be identical to yours, but they should be related in content.
For example, if your site is about collecting old fishing lures, a site that offers tips on pricing and preserving old fishing lures could be a valuable link, and most of the keywords will be somewhat similar.
A very beneficial way to find cross-linking opportunities for websites is for search engines to find the most popular websites with the same keywords you are using. Use multiple engines and search with your own site’s keywords. The pages that appear in the first few places (after the premium paid sites) are considered important websites and have been ranked accordingly. Visit these sites and ask the webmasters for reference.
You will see more competitive sites start to decline, but don’t take it personally. But some will accept that, especially if you offer them a link. When this happens, you have just added a quality backlink to increase your value to the search engines.
Sometimes you get offers to trade links with sites that say they put one of your links on their site and want you to reciprocate. Be sure to check this out. If they get a link from you and it’s not back to your site on their link page, they’re just bringing in your traffic and there’s no going back.
Make sure their home page also has a link to their link pages, and if not, decline the invitation. Google does not spider the link page and this link would be completely worthless to you.
Rule: Don’t link to pages with zero PageRank.
This link will not help your page rank and may link to a bad neighborhood or blocked site. Avoid linking to sites that have multiple link pages filled with all types of links, another sign of a bad neighborhood.
Creating a link page
Create a link page on your site that gives other webmasters permission to link to your site. Make it super easy for them. Everything can be easily found and at hand.
Offer multiple link options and make sure there’s adequate spacing between them so it’s easy to see where one ends and another begins. Also, make sure the home page has a link to the link page.
Include an HTML code for the link so they can easily copy and paste it into their link page. Before placing the code on your link page for webmasters to access, make sure the URL is correct.
Check everything! How would you feel if you posted an incorrect link to your own site? I’ve done it before and trust me; not nice.
Make sure your keywords are included in the linking HTML. These give the link extra impact. Search engines pick up the keywords for people searching for such terms, making the link even more important to the spiders.
Some webmasters prefer graphical links. Small colorful banners or buttons hyperlinked to your site create a great attention grabbing effect and make your links stand out from the crowd.
Be sure to add the “Alt” HTML tag to the graphic link as search engines do not recognize graphics. Only the tags are read, so the information found allows the spider to index it.
Don’t go overboard with the graphics; be tasteful; all you need is a colorful button or a small banner. Add a description to each link on the link page. It looks much more professional this way and your site will look less like a link farm to the spiders.
Indexing spiders check the value and legitimacy of your links, and if you have links to undesirable places, search engines will strike you down with their “feather philosophy”.
Again, make sure your home page and links to other pages on your site are easy for visitors and search engines to find.
Ok, now that we have a good looking links page, let’s look at how to request links from other webmaster sites.
Before making or attempting any contact, use your own keywords and find other sites that have good PageRank and do not directly compete with your site with similar content. Visit the site and consider how a link to your site might welcome site visitors.
A webmaster is much more likely to be interested in your link when they realize that you took the time to visit their site and see the benefits that the link would add to their site.
If you can, use the phone when making contact. A personal call from another webmaster is more likely to receive consideration than an unexpected email. Introduce yourself and tell them you visited their site and what you liked and found interesting and that you would be interested in doing a link exchange.
If a call isn’t possible, write a well-worded and respectful email, mentioning a few things you liked about the site and how the link could improve the visitor’s experience. This is much better than simply asking for a link without showing them the mutual benefit that a link exchange would bring and showing them that you took the time to visit their site.
By now you should have some good techniques for successful link building that generates a flow of convertible traffic and spreads the word about your website around the web for free.
For those of you newbies, I hope this article has helped you become successful in one of the many free ways available to drive quality traffic to your website.
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