What Is The Proper Code For Creating An E-Mail Link Step by Step RSS Feeds for New User

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Step by Step RSS Feeds for New User

OK, so you have a website set up to promote your books, music, and other products you want to sell. With a little internet savvy, he’s created an attractive design that catches the eye of internet users, and with his subject matter expertise, he’s able to deliver thoughtful, provocative content. Make sure your website is optimized for good search results and your content is saturated with the right keywords. Your site is easy to navigate, a fun read, yet informative enough to be appreciated by the engines. You are ready for the world!

Yet you feel that what you are doing is not enough. Perhaps you enjoy a steady increase in traffic through traditional online marketing tools, occasional metadata changes, and email advertising. Offline advertising is not in your budget at this time and you want to try other, cheaper alternatives before jumping into pay-per-click advertising. What else to do?

Have you ever thought about creating an RSS feed for your website? If you are in the business of promoting and selling a variety of products and services, adding an RSS feed to your website can be useful for attracting new visitors to your website. RSS stands for Real Simple Syndication and is a special format for aggregating news and information for other websites and Internet users who read news through special aggregators or readers.

Think of RSS as a distant cousin of your favorite 24-hour news or sports network. As new information becomes public, wires pick up the story and forward the content to interested third parties looking for information to distribute. An all-sports network, for example, would select only the latest sports news from the various syndicates for telecast. RSS works in a similar way.

Don’t know how? The next time you log on to the Internet, take a look at the splash page if you’re using My Yahoo or My MSN or similar. What you see? You may have updated news bytes from the Associated Press or Reuters, daily comics, weather and horoscopes, etc. Of course, you know that such pages can be customized to show only what you want to see. If you’re only interested in entertainment news, you should set your site to only get movie gossip and reviews and news from the most popular entertainment magazines, right? All of this information is syndicated and your home page acts as an aggregator, collecting only the relevant information that you want to collect and display.

Now stay with me, because here’s the fun: you can become a syndicate by creating an RSS feed! Let’s say you’re a romance writer and offer a series of passionate stories that you know romance fans will love. You can create an RSS feed using news about your books and information about writing, romance, and the publishing industry to create actionable content for aggregators. With proper promotion and distribution, users interested in romance novels can add your feed to their private readers or even to their websites, thereby increasing exposure. This in turn can increase your website traffic and lead to more sales!

Sound like something you’d like to do to further promote yourself online? If so, great! But if you’re new to RSS and don’t know how to get started, don’t worry. Once you learn the basics of creating and promoting an RSS feed, you’ll find that it’s as easy as creating a website. Below are the basic steps to create a simple feed. If you’re used to RSS content and want to work on something more advanced, a good how-to guide from Real Simple Syndication can help you achieve much more with your books, music, and products.

But now let’s see the basics.

1) Content

Before you even think about messing with RSS software or coding the appropriate markup by hand, you should carefully consider what type of content you want to use for your feed. In this context, syndicated content differs from regular website content in that you must entice readers to click through to your website and purchase your books or use your services. If you give too little, readers may not be interested enough to visit your site. Give too much and readers may become overwhelmed or think they don’t need to click on the links.

Study the RSS feeds that are specific to what you plan to distribute. Especially if you’re trying to promote a book, CD, or other product, you’ll want to look at shopping RSS feeds to see how they’re performing. Think of your content as a 30-second ad: Depending on the type of aggregator used to collect feed data, users may only see a headline at first, so think about something that grabs attention. Use easy-to-understand language in your content: sharp, snappy and to the point. Emphasize shopping links and sales or discount incentives.

Some RSS aggregators accept code for images, so take advantage of that. Display the book or CD cover, product image or logo. Readers who don’t aggregate images should definitely use the ALT option and describe the item.

Plan your feed in advance. An RSS feed should be treated as a regular feed. So if you feel like you don’t have enough content to create a regular feed, consider additional information about your site and map out when you plan to add new items to your feed. Now that you have your work schedule, you can start creating your feed and have some real fun!

2) Creation

If you’re completely new to the idea of ​​RSS and have only moderate website development skills, you can still create an attractive, powerful feed for your website. Before you do this, keep this in mind:

An RSS feed is a file stored on your server, identified by a .rss or .xml suffix, not a .html extension. Most browser updates allow visitors to see the feed as it should look when they click on the feed link. However, don’t panic if someone clicks on your feed link and claims to see “nonsense”. They probably only see the raw code.

Now that you are ready to create your feed, it is highly recommended that you use software designed for this purpose. A web search for “RSS freeware” or “RSS software” will point you in the right direction. I personally use RSS Builder to create my feeds. User-friendly and easy to install. As you learn more about RSS, you may want to test a few programs before deciding to use them regularly.

Choose a name for your feed that refers to your products or website. A romance author might want to use romancenovels.rss or romancebooks.rss, while a freelance consultant might try consultingnews.rss. There’s no guarantee that such a name will increase search links, but having a relevant keyword in the file name can help readers aggregate when searching for your content.

Check your RSS program to see if you can enter metadata or feed description. This is important because the metadata of a published feed helps RSS spiders determine the relevance of the feed to various searches. As the Internet grows, so does the ability of search engines to mine things like blogs and feeds, so it pays to be thorough in this regard. If the metadata settings ask for a URL and image logo, enter them.

Now, depending on the program, you can add and delete topics, set the times of their appearance, and order them according to their appearance. This is the heart of the feed, where the information goes. If you approach this part of creating an RSS like you would a weblog, you’ll find it extremely easy.

Each topic is a new post. Depending on the amount of news you want to spread, you can create new topics daily or multiple times a day. Don’t give too much information in your comments. Enticing text should encourage readers to click through to the main website where the action (and point of sale) is located. Use keyword-rich text to attract spiders that mine data from RSS. As your catalog grows, as you write more books or take on new projects, you’ll have more material for your feed.

3) Distribution

Once you have a few posts in your feed, you can now upload your RSS file for readership and distribution purposes. Depending on the RSS generator software you use, you may be able to use the software to upload directly to your website. Otherwise, you may need to use an FTP program to do this.

Make sure you know your ID and password for your website and make sure your feed file is named correctly with a .rss or .xml extension. Once it’s published on your site, check the file in an RSS aggregator or a web browser that reads RSS to make sure it’s working to your satisfaction. If so, congratulations! You have just published an RSS feed.

But you’re not done yet. In order for website visitors to know that you have a feed, you need to take the necessary steps. First, you need to put links on your site that indicate you have a feed. You should do this the same way you would link to another URL. In the HREF anchor tag, include the full URL of your feed with a note that says “Subscribe to our RSS feed”. You can also use a small graphic to draw attention to your feed. Many websites use small orange rectangles with white letters with RSS or XML to direct visitors to feeds.

If you want to direct RSS aggregators and spiders to your feed, you need to place a LINK REL tag in the HEAD section of your HTML code. This is what it will look like (just put your carats before and after

link rel=”alternate” type=”application/rss+xml” title=”RSS” href=”Your RSS URL will go here”

This lets the spider know that RSS content is available.

4) To promote

If the feed is active, you can actively promote it. A quick internet search for “RSS search engines” will lead you to many sources where you can submit your feed data. You can submit your feed just like you would a website, just make sure you provide all the required information.

In addition, you should consider viral marketing for your feed. Include your feed URL in your email signature or contact other relevant topic sites and let them know you have content to distribute via RSS. Sites like yours that are looking for material may aggregate your feed and host the content on their sites. In turn, you get free exposure and increase your chances of making a sale.

5) Ping

If you know where to look, there are websites and software available designed to notify or “ping” RSS libraries and search engines when a feed is updated. This is supposed to speed up the update process. The sooner they know that new information is available, the sooner they mine data tables. A quick web search for “RSS pinger” will provide information on how to regularly notify users of updates to your feed. Some resources allow you to notify multiple engines at once, and this can be a useful tool when promoting.

From writing content to publishing your products, using RSS feeds to develop your website can be very helpful in increasing the exposure of your books, music, services and products. Syndicate your content and watch your website traffic and sales grow.

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